Why Use a Professional Real Estate Photographer?

Top 4 Reasons

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1. Save Time and Money

We understand how much time it takes to be a real state agent — communicating with clients, showing another home, closing with a client, or creating new listings — all of this takes time and we don't see how there would be time to do more while taking care of a client. Being a photographer takes a lot of one's time as well, from learning how to take excellent photos (which could take years) to editing them after each session (which takes hours out of a day) which is why having a photographer do this part would take away some stress and save an agent's time. Homes for sale promoted with real estate photography sell for more and faster, saving time and money. It is a necessary expense to sell a home to obtain more offers and sellers of listings. 

2. Benefits Buyers

Photos can make or break the crucial first impression for potential buyers. About 87% of home buyers relied on photos to help make their decision, according to the National Association of Realtors. When a listing has low quality photos, such as angles not wide enough, subjects too bright or dark, or something missing in the photo, these things could lose the potential buyer. Then that buyer just missed out on a potential home they could’ve liked. Distractions can also happen in photos, like pets and miscellaneous junk, they would be removed in post software by us. The look of the small thumbnail photo is the first thing that entices the home searcher to click on a link to see more information, then potentially want to go see it in person. If there is competition for a listing, the commitment of professionally done photography and marketing materials can help win the listing for one of the buyers.

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1. Save Time and Money

We understand how much time it takes to be a real estate agent — communicating with clients, showing another home, closing with a client, or creating new listings — all of this takes time and we don't see how there would be time to do more while taking care of a client. Being a photographer takes a lot of one's time as well, from learning how to take excellent photos (which could take years) to editing them after each session (which takes hours out of a day) which is why having a photographer do this part would take away some stress and save an agent's time. Homes for sale promoted with professional photography sell 32% faster than other listings according to VHT, and command a 47% higher asking price per square foot according to Redfin, saving time and increasing funds. It is a necessary expense to sell a home to obtain more offers and sellers of listings. If a property isn’t selling fast, realtors may need an aerial view of it for potential customers. A drone is much cheaper to obtain these aerial shots. This gives a better showcase of a property and enhance property values.

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3. Benefits Realtors

When a realtor orders professional photography for a listing, those photos will represent their brand and who they are as a realtor. If the photos look amazing, then the realtor looks amazing. That also goes for sellers because chances are, no other listing around them will look as good. This means that realtors that use great real estate photography for marketing get more listings. If realtors want more sellers, hiring a professional photographer might be their best investment for creating more work for themselves. Professionally done real estate photography benefits both the buyers and sellers which then benefits the realtor, making this a win-win. Agents can also reuse the photography content beyond the listing and use it to promote oneself on their social media pages.

4. Benefits Sellers

In a perfect world of a home owner selling their home they would get the amount they wanted, or more, after being on the market for only one day. In 2020 homes spent an average of 25 days on the market. We're not saying professional photos could sell a home in one day, but it could drastically decrease how long a home usually stays on the market. Sellers want their homes to look good when it is posted on the market, in this scenario it can sell faster and most of the time attract more potential buyers in hopes for an even better offer. If a potential seller likes what they see, they will ask the agent to list their property when the time comes to sell their home as well.

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